ORIGINS_
BAD.Brands
Founded in Switzerland, we bring precision and passion to developing, activating, and distributing premium alcohol brands worldwide. From our European roots, we connect exceptional brands with key destinations, ensuring their authenticity and quality shine in every market.
BRAND STRATEGY_
ACTIVATION
Creating emotional connection is at the heart of what we do, but we take it a step further. Our strategies are designed to make a lasting impact, authentically resonating with your target audience. By implementing dynamic and carefully tailored marketing initiatives, we elevate your brand awareness and drive its sales. Always ahead of the curve, we’re ready to adapt and innovate to meet the evolving demands of the market.
BtoB + BtoC + ECOM_
DISTRIBUTION
We work hand-in-hand with brand owners to amplify their market presence. From the producers to consumers, warehouses to e-shops, we manage every aspect of the operation, ensuring efficient and impactful go-to-market execution. Our passion lies in connecting with the right consumers, at the perfect moment, in the ideal place, and through the most effective approach. We're dedicated to delivering exceptional results that set our brands apart.
NETWORK_
MARKET ACCESS
With over 20 years of experience in hospitality and nightlife, we’ve built an extensive and robust network within the gastronomy and beverage industries across Europe. This strong foundation allows us to efficiently navigate both on-trade and off-trade markets. We open doors that matter, positioning brands for maximum visibility and sales growth. What sets us apart is our unwavering commitment to achieving our goals and fostering lasting success for our partners.
INTERNATIONAL REACH_
GLOBAL LOGISTIC
From air freight and sea freight to road transport and last-mile delivery, we understand the limitless potential of a well-optimized supply chain. Our strategically positioned warehouses ensure fast, precise, and reliable deliveries to key markets. We are dedicated to maintaining quality and accountability at every step, ensuring that our commitment to excellence reaches the end customer.
BORDER MOVEMENTS_
REGULATION
Custom clearance, excise duties, chemical analysis, labelling-beyond storing our brands, we expertly manage every step of the process, both within the European Union and in third countries. We believe the necessary administration should never be a barrier to a brand's growth. That’s why we provide full support to ensure smooth, seamless operations, so brands can expand without limitations.
PROGRAM_
SPIRITS.Hub
Whether you're launching a new brand or elevating an existing one, we have the expertise and experience to turn your vision into reality. SPIRITS.Hub is our dedicate innovation and strategy powerhouse staffed by a team of experts who specialize in creative design, market validation, implementation strategies, education, and digital solutions. Elevate your brand to new heights_